DaimlerChrysler merger Daimler Chrysler is the result of merging Daimler-Benz and the Chrysler Corporation in modernistic 1998. The merger was to be one of the largest on record, and the beginning of a new wave of mergers sweeping through the automotive industry. Although the companies were manufacturing more often than not similar convergences, the differences between those intersection points could not be wider. Chrysler was known for a product line consisting of mini-vans, light duty trucks, and four-wheel win off-road vehicles; Daimler-Benz was known for its luxury brand of Mercedes-Benz vehicles and medium and heavy-duty over-the-road trucks.
integrate the two companies entertained the idea of one entity possessing a product line covering nearly every type of orbit vehicle. Daimler Chrysler?s strategy was to maintain separate brands and images, following its unobjective book, ?Guidelines for Daimler Chrysler Brand Management.? This book outlined a strategy obedient with a cl...If you want to get a full essay, put up it on our website: OrderEssay.netIf you want to get a full information about our service, visit our page:
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